Spearheaded by Facebook, the introduction of social media networks forever changed how individuals, nonprofit organizations, and businesses communicate and relay information.
Notably, over the last 10 years, social networking platforms have revolutionized online marketing for businesses. Today, most companies use at least one social media platform for advertising their business and for advertising to their customers. A good number of companies have found great success with social media. However, some companies are, unfortunately, struggling to make sense of social media and how it can help their business. Even worse, some companies for a variety of reasons have not yet taken advantage of social media marketing to their detriment. Below we will discuss the leading 5 reasons why social media is important for your business and why you should get on board if you haven’t already done so.
First, having a social media presence is low cost and, in most cases, free. While all social media platforms offer targeted messages and advertising for a fee, any business could start a basic social media marketing campaign at no cost. However, realistically, most businesses don’t have the time or expertise to actually optimize their social media and probably should work with experienced digital marketing agencies to develop strategies and content for their business.
Create Brand Recognition
Developing brand recognition should be one of a company’s primary marketing goals. Fortunately, social media allows for easy and effective brand recognition for businesses of all types.
Social media has the edge over traditional marketing strategies because you can get your brand out in front of your target audience and ideal customers easier. Furthermore, by having a strong social media presence, you can get your audience seeing your brand, even when they are not trying to.
Increase Website Traffic and SEO
Social media posts, ads, and “stories” are good ways to drive traffic to your website and improve your Search Engine Optimization. Sharing creative and engaging content from your blog or website to your social media accounts is an excellent way to get readers and traffic to your website as soon as you publish a new post. Likewise, it increases your visibility, gets attention from new people, showcases your expertise, and drive traffic to your website or blog.
Improved Brand Loyalty
By having a strong social media sites existence, your client and loyal followers can find you and connect with your business easier. If you involve and connect with your customers on social networks, you will certainly see a boost in consumer retention as well as brand loyalty. You must find ways to constantly communicate with your clients and also start establishing a bond with them, especially amid the global Coronavirus (COVID-19) pandemic. Moreover, don’t’ forget that social media networks are great for introducing new products and services, as well as advertising promotional campaigns.
The Opportunity to Go Viral
Going viral on social media provides companies with great free exposure. Specifically, as people on social media start liking, commenting on, and sharing your social posts, your content and business will be exposed to many new potential customers in various markets. As people share your social media content with their networks, and their networks will share the content as well, and you have the opportunity to go viral!
This exposure is especially beneficial because when people share your content with their network, it shows an existing connection with your brand. People may be inclined to check out your company’s website or social media profile, even if they’ve never heard of your company before. While going viral is not easy, without social media, it would be virtually impossible.