At One Source Branding & Media we offer a variety of Website Design options for Orlando, FL to help your business establish a home and a brand on the internet that will represent your company while allowing customers to discover your services (website design Orlando, Fl)
Websites are our specialty at One Source Branding & Media. We are familiar with
People use a variety of devices today ranging from laptops to cell-phones and tablets. When designing websites in Orlando fl, we make sure that your website is comparable with any device that your customers are using.
At One Source Branding & Media we have a team of e-commerce experts that are experienced on a variety of website platforms so that can assure you will find the best e-commerce solutions to fitness your business or brand needs.
At One Source Branding & Media, we will work with your business to understand certain areas of your company, from your challenges, to your goals. After everything is established we will utilize our experts and tools to develop a custom strategy to target Lake Mary, FL SEO.
At One Source Branding we have in house and local Lake Mary, FL SEO experts. Having a website goes a lot further than just design. We make sure all websites are designed and optimized properly so that you can rank locally when it comes to SEO Lake Mary, FL
At One Source Branding & Media our goal for your business is simple. RESULTS. We use our tools to gain accurate and real time data to measure your performance, success, and challenges to optimize your website. We update your SEO monthly or weekly depending on your plan.
As a client of One Source Branding & Media we use reporting updates and scheduled calls to make sure you are updated and in the know when it comes to your SEO Lake Mary, FL results.
Below are a few processes that we will follow when working on your Lake Mary, FL SEO servicing your small business or company.
When it comes to local SEO in Sanford, Fl there are at variety of components that we focus on at One Source Branding & Media. Below are a few of the components and processes that we follow when doing SEO Lake Mary, FL.
1. SEO Consultation
2. SEO Bench Marking
3. SEO Keyword Research
4. SEO Implementation
and On-site Optimization
5. SEO Implementation
and Off-site Execution
6. On-Going SEO
and Continual Improvement
7. SEO Monitoring & Tracking
The first step in Search Engine Optimization is to evaluate a website and determine what the strategy will be going forward.
#1 Evaluate the Current Website
Every website has a Domain name, and that domain name has a history, good or bad. If your domain is brand new then it has no history. The age of your domain, the trust, and authority of your domain, the size of your website, the historical content of your website, all matter in how you currently rank in search and how difficult it will be to improve your SEO ranking in the future.
#2 Evaluate the Competitive Landscape
SEO ranking in search is not done in a vacuum. Ranking happens in a competitive environment where you are attempting to rank AGAINST other websites in your business category.
#3 Evaluate the Supporting Branding (Internet footprint)
How BROAD is your branding (company name, company information) on the internet? Is your brand or website on all of the internet directories? Is your brand or website represented on all the social media sites? Is your brand or website mentioned and linked to by other supporting websites, like associations, trade groups, partner websites?
You have to know where you are at and where you have been, to know where you want to go…
A benchmark is simply a starting point. We must establish some points of reference for where a website currently stands. This includes on-site optimization and off-site optimization. It also includes traffic, search engine ranking, site structure, and content.
Once we know from an analytical and statistical standpoint how the website is performing we can begin to track the progress from month-to-month, quarter-to-quarter, or year-to-year.
As content is added or enhancements are made to the website, we can see how it affects the SEO ranking in search engines, which give key insights into what areas to focus on the most.
SEO is the process of designing, developing and monitoring a website in order to be:
1) Indexed (found) by the automated agents that crawl the Internet
2)Ranked well in the search engines for specific desired and targeted results.
SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.
To use an analogy it is like shooting an arrow. Once you know “what” and “where” the target is in Sanford FL SEO is the process of analyzing, aiming and calculating to achieve the successful hitting of the target. For instance, if you have a website you must determine who and where your “target” audience is and then optimize the website to hit (be found) by that target market. SEO is both a science and an art form. It takes knowledge, experience, and practice to achieve results.
SEO Site Structure
SEO Page Optimization
SEO Content Optimization
Visual Design and Ease of Use
#1 Social Media Engagement and Interaction – Likes, Shares & Comments
#2 Online Directories, Citations and Branding
#3 Links, Traffic, Popularity – Building Trust & Authority
Many people think that you should be able to build an SEO-friendly website with optimized Search Engine-friendly content and then you are done. The site is optimized and you don’t need any ongoing SEO services. Unfortunately, the reality is that once you optimize the website, there is still much more work to be done. Effective Search Engine Optimization is not a “once and done” project. SEO is an on-going effort to monitor ranking results and make changes over time to improve the ranking position for specific keyword phrases.
SEO Monitoring & Management
Search Engines Change – search engines are constantly changing, so your SEO strategy and implementation must change to match
Website Standards Change – Websites need to be updated periodically to meet current web standards. As time goes on, users expect clearer content, precise navigational directives, cleaner and friendlier design, more specifically focused content, and easy-to-use interactive forms and features. SEOs specialize in providing feedback on user interface and user experience, as these are factors in on-page metrics that are of increasing importance to Google’s search algorithm.
Fresh Content and Fresh Links – All website in order to compete need to have “Freshness” in both content and links. Over the past 5 years, algorithm updates by Google have shown an increasing preference for websites with fresh, original and recent material. Ongoing link building over time is a very important component of SEO – when competing with other websites with similar content, the site with the best links from quality websites will typically rank higher.
Competitors Change – Competitors may be using all the SEO tactics mentioned to enhance their websites to rank higher. Today’s top ranking for your business may not last if you don’t continue to monitor and adjust your website over time.
Search Engine Optimization efforts take time, results are incremental and can often take weeks or months to show the effects of the work we have done.
When changes are made to a website we watch how those changes impact and affect ranking results. If we make changes today then we track the results 30 days out, 60 days out and in some cases 90 out from the change. We evaluate the ranking for the targeted keywords, eventually aiming to have your website rank improve over time for those keywords. Monthly ranking reports help us view progress as the optimization of the website plays out over time. Tracking and Ranking reports provide a snapshot of performance so we can know how if our SEO efforts are improving the position of your website.
If ranking is not improving or upward movement has stopped we make additional changes and adjustments and again track those changes over time.
Get started with One Source Branding & Media if you are ready to start targeting Lake Mary, FL with your SEO plan.
Are you ready to begin SEO in Lake Mary, Fl? Or do you want to learn more about SEO Lake Mary, FL and the services that we provide at One Source Branding & Media?