Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, One Source Branding & Media can help.
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
On most platforms, it’s best to post at least five times a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. Another great way to stay top-of-mind is utilizing Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
Hiring a Social Media Marketing Agency like ours adds weight to your business. You get an entire team of professionals and experts working on your strategy. Our years of experience and testing gives us a unique approach when creating content and campaigns. This has also been proved in our clients track records.
Social media is one of the best ways to market your business. You know it takes time to write posts, create graphics, create a content strategy, sync the strategy with your products and services, answer questions and comments, etc. You have tried to post consistently, but it takes too much time. You realize social media is a full-time job.
When you hire One Source Branding & Media we do all the above. You hire us so you can get back to running your business. This is how Social Media Management works when you hire One Source Branding & Media.
There are different packages available, each with a different minimum posting schedule. The reason being, some people just need their profiles to look active, and some people want to strategically increase their following and sell some stuff. The level of posting is different for each objective.
When you start with us, we set objectives with you for your social media. This is how you will measure if it it is working. For example, if you want us to keep up a consistent presence on social media, you’ll be able to see your profiles look consistent. If you want to sell specific products and services, you will know it’s working by the increase in phones calls and inquiries (lead generation). We also provide monthly reporting that shows the insights of your social media profiles.
Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts.
Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.
A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a larger reach and following.
Yes! Users would rarely follow the same brand on a number of networks. By reposting the same content, you reach more people. Besides, it leads to network integration: users might find your content on Twitter and later post it on their Reddit/Tumblr/etc page. Moreover, you can post the same content on the same network multiple times, just in case your followers haven’t seen it the first time. The life of a Tweet, for example, is only about 5 minutes. So by posting it 3 or 4 times (on different days and different hours) you can be sure that most of your audience have seen it.
While it is true that social media marketing works better for some businesses, not using social media marketing can actually hurt your business.
This is because building a social media presence is CRUCIAL. When you have an optimized social media presence and you interact with that audience, you are building social proof that will keep your brand relevant.
On the other hand, a business that doesn’t have an active social media presence is at best perceived as outdated, and at worst can be considered suspicious.