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social media Marketing
one Source Branding & Media
SOCIAL MEDIA MARKETING
Whether it’s Facebook, Instagram, Twitter, LinkedIn, or whatever the latest and greatest platform is, in order to succeed on social media, you need a marketing agency that can provide clarity in the midst of confusion and provide a strategy that fits your business vision and goals.
- Which social platforms are going to be most effective for your brand?
- What’s the best sort of content for your audience?
- What days and times are they most active?
- On which social trends should your company act?
These are questions One Source Branding & Media will help you answer. We collaborate with you to deliver meaningful strategies that move you past “likes,” “comments” and “follows,” and elevates your brand to real engagement and data.
What are the key methods for social media
The best social media campaigns focus on content, So keep in mind that this a marathon and not a sprint. One Source Branding & Media has developed a method over the years of gaining trust, becoming knowledgeable, and focusing on strategic plans that will help each clients business and brand to deliver creative content to their audience that will add the most value as possible.
Thats why as a digital marketing agency , One Source Branding & Media will help you navigate through this process. There is a reason why people love hanging out on social media platforms. It’s instant, creative, community building, and most of all an escape from the physical world.
Have fun with it! Create a series of topical content, using multiple ways (video, audio, images, text, polls) while always maintaining a focus on informing, entertaining, enlightening, or teaching your audience.
I’m sure you don’t have to be told social media is taking over our lives. From Tik tok to facebook every platform has its place in today’s digital marketing landscape. The amount of platforms that exist and are popping up on a daily can make it hectic to keep up with. Thats where we come in, we take the stress out of social media management. We use our years of experience and research in specific platforms to choose which ones you should be on and to the contrary stay off of.
For example, if your target audience skews younger we will optimize your content and strategy around instagram and platforms that skew younger. Where as if your audience tends to be older we will target and optimize our content towards facebook and other platforms that tend to attract an older audience.
It’s important to know even if you aren’t going to use our service. That social media is a vital part of any digital marketing strategy in general. This means you need to have a clear vision and execute against that vision. Consistency is one of the most important aspects of social media marketing.
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, One Source Branding & Media can help.
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
On most platforms, it’s best to post at least five times a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. Another great way to stay top-of-mind is utilizing Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
Hiring a Social Media Marketing Agency like ours adds weight to your business. You get an entire team of professionals and experts working on your strategy. Our years of experience and testing gives us a unique approach when creating content and campaigns. This has also been proved in our clients track records.
You know you need to use social media to market your business. You know it takes time to write posts, create graphics, create a content strategy, sync the strategy with your products and services, answer questions and comments, etc. You have tried to post consistently, but it takes too much time. You realize social media is a full-time job.
When you hire One Source Branding & Media then we do all the above. We write posts, create graphics, create a content strategy, sync the strategy to include the products and services you want to sell, answer questions and comments, posting consistently on your desired platform. Because social media is my job. You hire us so you can get back to running your business. This is how Social Media Management works when you hire One Source Branding & Media.
There are different packages available, each with a different minimum posting schedule. The reason being, some people just need their profiles to look active, and some people want to strategically increase their following and sell some stuff. The level of posting is different for each objective.
You will know it is working by the objectives that you set, as part of your reasons for hiring us. For example, if you want to keep up a consistent presence on social media, you’ll be able to see your profiles look consistent. If you want to sell specific products and services, you will know it’s working by the increase in phones calls and inquiries (lead generation). We also provide monthly reporting that shows the insights of your social media profiles.
Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts.
Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.
A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a larger reach and following.
Yes! Users would rarely follow the same brand on a number of networks. By reposting the same content, you reach more people. Besides, it leads to network integration: users might find your content on Twitter and later post it on their Reddit/Tumblr/etc page. Moreover, you can post the same content on the same network multiple times, just in case your followers haven’t seen it the first time. A life of a Tweet, for example, is only about 5 minutes. So only by posting it 3 or 4 times (on different days and different hours) you can be sure that most of your audience have seen it.
While it is true that social media marketing works better for some businesses in certain niches, not using social media marketing can actually hurt your business.
This is because building a social media presence is CRUCIAL. When you have an optimized social media presence and you interact with that audience, you are building social proof that will keep your brand relevant.
On the other hand, a business that doesn’t have an active social media presence is at best perceived as unsuccessful and out of business, and at worst can be considered suspicious.