Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s online presence (website, content, and social media platforms) is optimized across the internet, you increase its online visibility. Over time with patience and hard work, your website can find its way to the first page of the search engine results pages (SERPs). This will allow online customers to find your business much quicker too.
SEO stands for Search Engine Optimization. SEO is the changes that are made on your websites and online platforms that effect your online presence to gain better search rankings with search engines like Google and Bing. Search Engines perform what is called a crawl or scan on your website to learn and understand what it is about. The best SEO practices are to make sure that it is easy for the search engines to understand what your content is about.
SEO can increase the amount of website traffic and the amount of visitors that you get organically. SEO does not require that you use ad spend to place ranking under searches. If properly done an effective and longterm SEO strategy for your website, the search engines will recognize your website as a high authority site and direct more traffic your way!
It’s highly advised that you hire an experienced SEO agency or an SEO expert to handle your SEO strategies. The cost can vary but you should be provided with a variety of options depending on how in depth you want your strategy to be. The average monthly cost of SEO can range from $150 per month up to $5,000 plus.
There are a few differences between the various search engines. With that being said, we would recommend that you focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google as it is the #1 search engine world wide.
We like to be very upfront and honest. This question can not be answered with a definite time. This is entirely dependent on your goals and the search engine campaign tactics that you and your team implement. Most SEO experts will estimate about four to six months before you begin to see results. Keep in mind this is when you begin to see the results not when you achieve your identified goals.
Yes, you can do it yourself but just understand the time that it takes as well as education that is required. If you are willing to invest the time and education into gaining the knowledge then you can absolutely do your own SEO. You will need to calculate your time and see if it’s best for you to go through the trial/error and time or if it’s best to contract this out.
There is a lot of factors that go into SEO as well as categories such as:
But if we had to narrow it down into the most important we would say there three important factors that directly impact your SEO ranking.
Page Load Time – If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google.
Keyword Selection – Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content – If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.
In short, Yes, Blogging can help boost your SEO strategy on your website. It is very important that you content is created with SEO in mind. Search engines look for content on your website that will provide value and answer questions. Provide high value content with a strategic SEO strategy to help your blogs be discovered and you will see that your blogs can help boost your search ranking and online visibility.
SEO and paid ads can work very well together to boost visibility and traffic to your website and ranking position in your industry and area. SEO is more of a long term and organic approach so it can be a better return on your investment long-term compared to paid ads. With that being said, that doesn’t mean that SEO is cheap and ads should be overlooked. Paid ads can help you become visible a lot faster. In all, we recommend that you have a solid SEO and Paid Ad strategy.
SEO is a complex topic that takes a lot of time and attention. With that being said, consistency and attention to updates will help guide you as to what you should be doing in regards to SEO. Working with an agency or expert will assure that your brand is sticking to the best practices and assure that SEO will benefit your website.