Since the day he opened his first business, Jonathan Roll has been struggling to find a brand that would fit him and his hard work. He tried to make one from scratch but was not able to get the attention of his customers. When Ryan came into the picture, they worked together and found what Jonathan needed to finally grow his business: The perfect brand!
The Perfect Brand
Ryan is sitting in a chair, with papers scattered all around. He had just finished meeting Jonathan who’s idea was re-branding his business but is not sure what his brand should be. Ryan starts asking him questions like “What type of service does your company offer?” and “Where would you see yourself selling this service?”. After answering these questions, he then says to Jonathan “I want to help you find the perfect brand for your company”.
What did Jonathan say that sparked Ryan’s interest? Jonathan knew he wanted to target a clientele that can be reached anywhere in the united states. Not only was his service easy to communicate but Jonathan had a big milestone to reach. That’s when Ryan knew Jonathan was thinking of franchising his business but he didn’t have the right look or feel for it.
Jonathan’s business breaks down pretty easily on paper and he has grand goals. both factors play a huge role in Spray iFoam’s brand. SprayiFoam LLC services work for residential, commercial, and agricultural infrastructures. Since it is a necessity for any home & business. It’s a better option than fiberglass. A service that’s quickly overtaking the market for home insulation. With Ryan’s help, Jonathan can create a business that towers over his competitors.
Ryan knew exactly what must happen to form Jonathan’s perfect brand. First Jonathan must get clear goals for his business with timed expectations. second, Jonathan must find out what audience he needs to market for. third, create his marketing and brand to meet his audience’s expectations. Lastly, Jonathan needed a strategy to attract his audience and learning what keywords they use.
The Creation of the Perfect Brand
Once Ryan established who Jonathan’s audience is and what they like and dislike. Then that’s when Ryan established concepts for his visual appeal. from the logo, colors, shirt designs, and the filter used on branded photography for his business. That’s when Jonathan knew that his goals can become a reality with Ryan spearheading the brand strategy. on top of the visual aesthetics, Ryan also created targeted keywords for Sprayifoam, created subpages for each service that sprayiFoam offers, and many more SEO tactics that search browsers love to index
SprayiFoam LLC grew so fast within the next two years that it established multiple locations across the southeast region of the United States. Ryan and Jonathan knew that it was time to start a Franchising opportunity program across the United States. Now the franchising opportunity program was released in summer 2021 with three parties who have completed their applications! Jonathan has also expanded his business to cover other areas of home remodel services. In the likes of, an HVAC business and roofing business for his home state of Alabama. On top of all his quick success- Jonathan’s services were featured in a television show on the Magnolia network’s (Building off the Grid) which is a Discovery Plus show.
The Importance of a Brand Strategist
In conclusion, a brand is more than just a tool. It’s how you communicate with your audience about your services and your positioning amongst competitors. Keeping it simple with clearly defined goals is a part of the learning process for a successful brand. With a brand strategist, we can help bring out the best intentions of your business so your audience knows what kind of company they are working with. Through clear visions reaching your goals is a reality and leveraging the skills of a brand strategist is your first step in taking your brand to the next level.
Ryan & the film crew travel to Tennesee to meet with Jonathan Roll on the shooting for “Building off the Grid” TV show. Dreams do come true but only through clear goals and deadlines.