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Spearheaded by Facebook, the introduction of social media networks forever changed how individuals, nonprofit organizations, and businesses communicate and relay information. Notably, over the last 10 years, social networking platforms have revolutionized online marketing for businesses. Today, most companies use at least one social media platform for advertising their business and for advertising to their …

Why is a Social Media Presence Important For Your Business? Read More »

Ten to twenty years ago, the influencer marketing field was primarily limited to celebrities and a few elite bloggers. However, in 2020, influencers are everywhere. In some markets, they are over-saturated. As social media has infiltrated every aspect of our lives, influencer marketing has exploded. It is quite common for ordinary people to turn to …

What is Influencer Marketing? Read More »

It’s no secret that the global Coronavirus (COVID-19) pandemic has disrupted the global economy, significantly harming small businesses throughout the world.  However, despite the adversity, as a business, it’s essential to continue with your marketing efforts and maintain visibility within your industry. Below we will discuss the primary reasons why you should be increasing and …

Why you Should be Increasing Marketing Efforts in a Pandemic Read More »